Source-linked
Every panel, bubble, render, and review should feel connected to the session that produced it.
POSITION
Editorial craft for living campaigns.
Player-authored
The brand respects character ownership: players add voice without losing the GM’s continuity contract.
Studio-grade
Interfaces should feel like production tools: precise, inspectable, and calm under repeated use.
LOGO
Pencil mark, editorial frame, living line.
The logo combines a crop-mark frame, a red throughline, and condensed production lettering. Use the full mark when space permits; use the TL monogram for favicons, rails, tokens, avatars, and compact bridge surfaces.
COLOR
Ink, paper, signal accents.
The palette should read like a production desk, not a fantasy poster. Ink and paper carry the interface; coral, gold, blue, and mint are reserved for state, emphasis, and character-coded moments.
Ink
#0B0D12Paper
#F2EAD7Coral
#F04E30Gold
#F5B842Blue
#2C63D8Mint
#4BC0A0TYPE
Condensed labels, human copy.
Barlow Condensed carries the production voice: headings, folios, labels, and panel metadata. DM Sans carries product copy and dense controls. Hand lettering appears only inside story bubbles and annotation moments.
PLAYLOGUE ARCHIVE
Every session carries forward.
Players shape their character’s words while owners and GMs preserve continuity, visual contracts, and source traceability.
“I know what I said. I need the page to remember why.”
VOICE
Clear, grounded, production-minded.
Throughline should sound like a careful editor in the room: specific about consequences, respectful of player agency, and concise during action.
Say
“Select a panel to inspect its render history.”
“Moves preserve artwork, dialogue, audio, revisions, and consistency labels.”
Avoid
Marketing abstractions, fantasy flavor as UI copy, or vague reassurance when a production action has real consequences.
USAGE RULES
Keep the mark legible and handmade.
Leave at least the height of the TL mark around the full logo. Do not crowd it into dense toolbars.
Use the full wordmark at 180px wide or larger. Below that, switch to the compact mark.
Use the paper logo on light surfaces and the reversed logo on ink surfaces. Avoid low-contrast artwork behind the mark.
Recolor the thread, remove crop marks, straighten the pencil line, add drop shadows, or set the wordmark in a different typeface.